Monday, 28 November 2016

Hibernal Glow - a winter warmer

Buy Hibernal Glow

Well, here we go, the big rundown to Chrimbo. Every year we question if we should do a Christmas beer or not. Will it all sell, or will we have a job-lot left effectively unsalable in the New Year.

We've been lucky with our previous offer, Figgy Pudding, and managed to sell it all in time for Christmas. However, with the margins on beer being so damn tight it is important not to end up with waste that effectively turns margins into a negative number.

This year we went for something that was sort of Christmassy, but still without being overtly packaged as such. It's really just a winter warmer, a beer to hibernate with.

We made a chocolate orange porter, because it's a nice thing to have this time of year. Packed with orange peel and cocoa nibs you can certainly say that both are there in abundance.

I love winter in Cumbria. At least when it is cold and clear, rather than that miserable wet and windy season. I've been out on the fells and got various bits of imagery of our inspirational county, and bunged it into a very short video.

As usual we worked very hard to get a label design that matched the quality of our beer. The guys at LemonTop Creative pulled out all the stops and produced the rather arty design very befitting of the work of art inside the bottle. I'm really pleased with it, both the label and the beer.

It's getting to be a bit of an obsession of mine to take the label artwork and bring it to life. It is a sort of outward expression of intent as to the inward effort we put into creating our beers.

Hibernal Glow from Hardknott Brewery on Vimeo.

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